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An office supply company has launched a new portal for corporate customers with the goal of increasing repeat business by evaluating buying patterns and making proactive purchase recommendations. Which performance indicator best measures if the goal is being met?


The availability of the new portal is at par or above the service level target

Total number of transactions processed in the portal per month

Increase the average number of sales resulting from recommendations by 20% by the end of the fiscal year

Reduce the number of customers opting out of proactive recommendations by 25%