An advertising company has developed a new ad for one of the
national car manufacturing companies. The ad agency is interested
in testing whether the proportion of favorable response to the ad
is the same between male adults versus female adults. It plans on
conducting the test using an alpha level equal to 0.05. A sample of
100 adults of each gender will be used in the study. Each person
will be asked to view the ad and indicate whether they find the ad
to be "pleasing" or not. The samples resulted in 57 males that
liked the ad and 47 females that liked the ad. Based on this
information, what is the value of the test statistic?
An advertising company has developed a new ad for one of the national car manufacturing companies. The ad agency is inte
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