1. Using your favorite search engine or the Web Links for this book, locate and read Adobe’s privacy statement on it

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1. Using your favorite search
engine or the Web Links for this book, locate and read Adobe’s
privacy statement on its Web site. In about 100 words, evaluate how
easy it is to find the company’s policies on cookies, how clearly
it presents the options and how well you think the company protects
the privacy of those who own computers on which the company has
placed cookies. Be sure to discuss the range of options that Adobe
provides and comment on whether you found them to be clearly stated
and easy to use.
2. Given that Adobe Analytics
provides a valuable service to online businesses that want to learn
more about potential customers who visit their sites, discuss the
ethical issues arise for the company and its clients when the
cookies are placed on customers’ computers. In your discussion (of
about 150 words), be sure to consider the following: site visitors
generally do not know that cookies are being placed on their
computers, the cookies are identified only as being placed by the
2o7.net or omtrdc.net domains (neither Adobe Analytics nor the
client who will use the cookie information is identified), and that
the cookies have a life of several years.
3. NBC Sports used several
analytics tools from various companies to capture comprehensive
cross-platform audience measurement statistics for its coverage of
the Vancouver Olympic Winter Games. NBC was broadcasting part of
its Olympic game coverage on its Web site for the first time, so it
wanted to track and analyze the effectiveness of its advertising in
that medium. In about 100 words, describe the ethical issues that
you believe might exist for companies such as Adobe Analytics as a
result of their contracts with NBC Sports or their interactions
with the other companies involved (those companies provide
primarily television audience tracking services).