Instructions : Utilizing the kate soade company , share with the class how you would nurture your prospects through the

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Instructions : Utilizing the kate soade company , share with the class how you would nurture your prospects through the sales cycle by planning content for marketing automation .
Pick one of the three categories of customers that were outlined last week and answer the questions below .
1. New Subscribers
2. Repeat Purchasers
3. Loyal Customers
What segment are you picking ?
What brand ?
Segment :
Brand :
1. Segment Condition Which characteristics or behaviours are typical of the segment you selected ?
Answer :
2. Email Steps What kind of targeted content do you want to email this segment ? Hint : ( Your emails should be a mix of useful content and calls to action that push leads towards completing the goal )
Answer :
3.Website Content What targeted calls to action should this segment see on the website ? Hint : ( The website CTAS should be focused around moving leads toward completing the goal )
Answer :