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you get an Uber ride at your destination, to name just a few. Information systems and processes also have an important relationship at the fast food restaurant. The Order Tracker IS supports the Drive-Thru process, and it helps support a number of other processes at the restaurant as shown in Figure 2-6 such as the Hiring process and the Scheduling process as well as the In-Store Ordering, Revenue Totaling, and Reordering processes. Processes Processes Processes Processes Landscaping Hiring Community Outreach Scheduling Laptop IS Drive-Thru In-Store Ordering Revenue Totaling Reordering Opening Closing Figure 2-6 Processes and the Two IS at the Fast Food Restaurant Notice that if a second IS is added to the Drive-Thru process, we then have a process that is supported by two IS. For example, the second IS might use a motion detection system to record traffic patterns of cars that join the drive-thru line. We could continue this example with a third or fourth IS for the Drive-Thru process. In general. we say that a process can Order Tracker IS :
Structured Processes Formally defined process, fixed flow Process change slow and difficult Control is critical Innovation not expected Efficiency and effectiveness important IS procedures are prescriptive Chapter 8: Procurement Chapter 9: Sales Dynamic Processes Characteristics of Processes Informal process Process change rapid and expected Adaptation is critical Innovation required Effectiveness typically more important IS procedures are supportive Chapter 10: Collaboration Chapter 11: Social Media Chapter 12: Business Intelligence Chapters in This Textbook
Chapters in This Textbook Chapter 8: Procurement Chapter 9: Sales Scheduling Drive-Thru Opening & Closing Chapter 10: Collaboration Chapter 11: Social Media Chapter 12: Business Intelligence Extension 3: Systems Design Examples at the Fast-Food Restaurant Landscaping Community outreach Hiring
Case Study 2 One IS, Many Cups of Coffee Ben Vollmar had a vision. His small college town needed a coffee shop, and he loved coffee. He was soon to graduate from the college and recognized an opportunity. Flatlands Coffee began, at least as a vision. To act on that vision, Ben set off to master the art of coffee making, discovering the many nuisances of coffee preparation, and deciding on his particular blend. Then it was time to turn his idea into a business. Ben hunted for store locations around town as he began to develop his business plan. His first big challenge was going to be raising enough money to get started. He estimated that he needed $10,000. His MIS class gave him an idea; he might be able to raise his money with a Kickstarter campaign. Kickstarter is a global crowdfunding platform. In its first 8 years, it raised more than $2 billion in funding for 250,000 different creative projects. Kickstarter projects range from films to video games to journalism to food and coffee shops. On Kickstarter, owners of the projects offer tangible rewards for investors willing to make an initial investment in the project. Eagerly, Ben launched his Kickstarter campaign, but his enthusiasm could not overcome poor planning, and his campaign fell short. A second lesson from his MIS class was then put to work-keep asking questions. What did he miss about how to make a Kickstarter project successful? Ben discovered he did not adequately promote the Kickstarter campaign
Decisions about store layout, variety of coffees sold, furnishings, promotions, and a hundred other choices had to be made. One unexpected decision turned out to be one of his best choices. Ben had to decide how he was going to record purchases and keep track of employees, inventory, and all his accounting data. What technology might be of help with all these processes? Would he have to lease multiple platforms? One technology for each? After some research and discussion with other small business owners, Ben discovered Square. Square, designed by Twitter cofounder Jack Dorsey, started about the same time as Kickstarter, in 2009. Square bills itself as a mobile payment company and merchant services aggregator. Square is now serving more than 2 million merchants and processing more than $10 billion in payments per quarter. While Square is an industry leader, other brands such as Clover Go, iZettle, and PayPal Here provide similar support to small merchants. When you buy coffee at Flatlands, Ben or one of his baristas swipes your credit card on the Square point-of-sale reader. The reader records all sales and stores them in Square's cloud storage account. For each transaction, Square verifies the credit card and credits Ben's account for 98 percent of the value of the sale. But, in addition to supporting the sales process, the Square IS also support other processes at Flatlands.