Read the following case study and then answer the question that follows. Case Study: Revenue shoot-up of Dominos Orderin

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Read The Following Case Study And Then Answer The Question That Follows Case Study Revenue Shoot Up Of Dominos Orderin 1 (69.84 KiB) Viewed 42 times

Read the following case study and then answer the question that follows. Case Study: Revenue shoot-up of Dominos Ordering a pizza nowadays is a piece of cake, isn't it? Well, it is for end users. You are browsing your Facebook feed and you see Dominos has buy one get one free offer on Wednesdays. You decide to not take advantage of the offer however, you then come across another ad on YouTube. Still turning down the offer on the ad, you meet your friend for dinner in the evening and you decide on Dominos. Well, Dominos got you! There were multiple influencing stages i your purchase and there are millions of people out there who follow numerous stages. It is crucial for Dominos to connect and analyse users' cross-channel and cross-device behaviour and also connect online and offline behaviour. That's what they did with Google analytics 360 product and partnership with DBI (Digital Business Intelligence) company. This Google Analytics case study has captured the essence of the Dominos strategy. Though Dominos has word class analytics solutions to measure their every marketing effort, these were in silos. Dominos knew there is a big ocean of opportunities available once they eradicate these silos and merge them. That's what they did with Google Big Query. DBI developed a custom BigQuery Solution for Dominos to store and fetch massive data of Dominos. It also helped Dominos to connect their analytics and CRM data seamlessly to connect online & offline data. The result says it all. . Increased monthly revenue by 6% . Reduced ad spending cost by 80% year on year (Source: Nagarad, S., 2022. 10 Best Google Analytics Case Studies. [online] Digital Vidya. (Accessed 18 January 2022). Task: Critically discuss and evaluate how custom BigQuery could have been applied to assisted in the "revenue shoot-up of Dominos