Choose a company and 5 of their direct competitors and build 3 Perceptual Maps each with different X and Y axis criteria

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answerhappygod
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Choose a company and 5 of their direct competitors and build 3 Perceptual Maps each with different X and Y axis criteria

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Choose a company and 5 of their direct competitors and build 3
Perceptual Maps each with different X and Y axis criteria. Be sure
they are properly labeled. Plot the companies based on your
impression of where you believe they will fall within each
quadrant. You don't not need to worry about placing them in
segments, just plot the companies themselves.
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