Companies like ESPN, Keurig, Pringles were the first in their product category although there are many substitutes now.

[answerhappygod]

Companies like ESPN, Keurig, Pringles were the first in their
product category although there are many substitutes now. These
brands are referred to as ___________.
Group of answer choices:
Private label brands
Me too brands
Innovator brands
Pioneer brands
IKEA has DIY products at their stores that you can take home and
put together the day of purchase. Doritos “crowd sourced”
their customers ideas to make an advertisement for the Super
Bowl. These are examples of _______________.
Group of answer choices:
product involvement
product placement
product development
situation involvement