Eco-Resort Hawaii The management team at Kauai Kulture Resort on the Island of Kauai in Hawaii is tasked with modernizin

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Eco-Resort Hawaii
The management team at Kauai Kulture Resort on the Island of
Kauai in Hawaii is tasked with modernizing the resort concept. The
board of directors wants to shift from marketing the resort as a
fun-in-the sun destination to eco-tourism. Eco-tourism focuses on
environmental awareness and education. The board of directors
identified 5 potential projects listed below and expects the
management team to brainstorm an additional 5 project ideas. Once
10 projects are identified, each member of the management team
(individually) must put together a recommendation identifying what
they believe are the 3 most important projects. Since the resort
hires from Conestoga, the team is all well versed in brainstorming,
paired comparison and the 6 Thinking Hats tools to support solid
decision making.
Kauai Kulture Board of Directors Project List:
Revise and test the resort disaster response plan
Convert the pool heating system from electrical to solar
power
Modify all the hotel brochures and marketing material to reflect
eco-tourism
Launch a new promotional campaign with Air Canada
Convert the 10 acres adjacent to the hotel to a botanical garden
/ wild life preserve
General resort information:
The resort was built in 1998 and underwent a renovation in
2010
20-minute drive from the airport
Family friendly with children’s programming
There are 500 rooms across 10 buildings
There are 3 pools (1 adult only), 5 restaurants and many beach,
water and land activities
There are stables with 6 horses, riding available at a fee
Project parameters and assumptions:
The projects must be completed within a year
The total budget must not exceed $1,000,000
Assume the human and project resources are available
Disruption to guests must be kept to a minimum