Select five journal articles related to service experiences
taking place in cultures outside of the United States. Perform the
following for each of the articles.
•Reliability: ability to perform the promised service dependably
and accurately.
•Responsiveness: willingness to help customers and provide
prompt service.
•Assurance: employees’ knowledge and courtesy and their ability
to inspire trust and confidence.
•Empathy: caring, individualized attention given to
customers.
•Tangibles: appearance of physical facilities, equipment,
personnel, and communication materials.
Select five journal articles related to service experiences taking place in cultures outside of the United States. Perfo
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