1) What are some of the disadvantages of being a small producer in a supply chain with large, powerful retailers? (2 mar

[answerhappygod]

1) What are some of the disadvantages of being a small producer
in a supply chain with large, powerful retailers? (2 marks)
2) Explain the concept of retailer fit. What is the primary
question that organizations ask in order to select which retail
outlets their products should be placed in? (2 marks)
3) How might the growth in online marketing affect the structure
of retail supply chains? Provide and discuss one example of
companies who have succeeded and one example of those who have
faltered by this growth. (6 marks)