Pretend you are a company considering taking your business
international. What kind of business do you do (or would you do)?
Would you pursue exporting, franchising, a strategic alliance, a
joint venture, or a direct investment? What are the pros and cons
of your choice? What are the risks of going global? What are the
benefits?
Pretend you are a company considering taking your business international. What kind of business do you do (or would you
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