Too many sales people simply launch into their sales pitch,
without any regard to understanding what the customer is truly
looking for. By spending the time up front to better understand
your customer’s current situation, potential problems (that your
product or service may be able to solve), priorities, and sense of
urgency, you will be in a much better position to help them by
providing what they need, and help yourself by successfully closing
the sale.
Please choose a product/service from the list below, and prepare
questions to discover your customer’s needs.
Hint:
Structure your questions so one question could naturally
lead to the next question in the SPIN sequence. Example: You ask a
Situation question, and the customer responds in a way that sets
you up nicely to ask a Problem question. Then you ask a Problem
question, and the customer’s answer sets you up nicely to ask an
Implication question, and so on.
Choose a Scenario Below and Prepare Your SPIN
Questions:
Too many sales people simply launch into their sales pitch, without any regard to understanding what the customer is tru
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