Think of a product or service category (NOT a brand) that begins with either of the first letters in your tutor’s name (

[answerhappygod]

Think of a product or service category (NOT a brand) that begins
with either of the first letters in your tutor’s name (‘M’ or ‘K’
for Marcia Kreinhold, ‘R’ or ‘S’ for Rashid Saeed or ‘A’ or ‘S’ for
Anne Souvertjis). For example, you might choose movies, macaroni,
mechanics or massage therapists for the letter ‘M’ or rice, real
estate or refrigerators for the letter ‘R’ or sealant, stoves,
(personal) stylist for ‘S’. These are just examples. Clearly state
what category you have chosen (only one required).
Use that category and the context of Australia as your example
scenario to illustrate your answers to the following questions:
Write a descriptive, exploratory, or causal research objective
for your product/service category that would be useful for a
marketing manager working in that category. Be sure to justify why
the question is descriptive, exploratory or causal in nature (12
marks)
Recommend a method or methods (e.g. focus group,
observation, online survey, telephone interview, face-to-face
interview) for data collection, to address your objective. Explain
why that is the best choice of method/s for the scenario. Be sure
to include in your answer discussion of why alternative methods are
not as good. (12 marks)