Prepare two questions for each of the four parts of the SPIN so that you naturally progress to your Need Payoff Question

Business, Finance, Economics, Accounting, Operations Management, Computer Science, Electrical Engineering, Mechanical Engineering, Civil Engineering, Chemical Engineering, Algebra, Precalculus, Statistics and Probabilty, Advanced Math, Physics, Chemistry, Biology, Nursing, Psychology, Certifications, Tests, Prep, and more.
Post Reply
answerhappygod
Site Admin
Posts: 899603
Joined: Mon Aug 02, 2021 8:13 am

Prepare two questions for each of the four parts of the SPIN so that you naturally progress to your Need Payoff Question

Post by answerhappygod »

Prepare two questions for each of the four parts of the SPIN so
that you naturally progress to your Need Payoff Question:
1. Situation Questions: Finding out facts about the buyer’s
existing situation.
2. Problem Questions: Asking about problems, difficulties, or
dissatisfactions that the buyer may be experiencing
3. Implication Questions: Asking about the consequences or effects
of a buyer’s problems, difficulties, or dissatisfactions
4. Need Payoff Questions: Asking about the value or usefulness of a
proposed solution. In addition, they seek the buyer’s opinion as to
what life would be like if the problem were solved.
Hint:
Structure your questions so one question could naturally lead to
the following question in the SPIN sequence. Example: You ask a
Situation question, and the customer responds in a way that sets
you up nicely to ask a Problem question. Then you ask a Problem
question, and the customer’s answer sets you up nicely to ask an
Implication question, and so on.

Choose a Scenario Below and Prepare Your SPIN Questions:
My scenario is selling computers for Best Buy
Please read the question carefully.
Join a community of subject matter experts. Register for FREE to view solutions, replies, and use search function. Request answer by replying!
Post Reply