Group Task Details Based on the excerpt above, work in groups (not exceeding 4 members) to complete the following tasks:

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Group Task Details Based On The Excerpt Above Work In Groups Not Exceeding 4 Members To Complete The Following Tasks 1 (96.36 KiB) Viewed 31 times

Group Task Details Based on the excerpt above, work in groups (not exceeding 4 members) to complete the following tasks: 1. Analyze the market challenges and opportunities for Netflix. (20 marks) 2. Study consumer behaviour patterns and determine if there is a swing in behaviour with regards to the streaming; and identify if Netflix should shift its focus to a new business segment. (20 marks) 3. Perform marketing research to determine the feasibility of this new segment for Netflix. (20 marks) 4. Develop a marketing strategy for Netflix to capitalize on this new opportunity. (10 marks) 5. Based on the marketing strategy, select an area that Netflix's marketing team should focus on using managerial and entrepreneurial skills, based on one of the following: a. Branding b. Integrated Marketing Communications Sales Management C. (20 marks) 6. Develop an appropriate action plan that will serve to guide Netflix's marketing department and allow them to monitor their progress to ensure results. (10 marks) (Total: 100 marks)