Positioning statements should be built on: A Points of differentiation (B) Short-term promotions (C) Category points of
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Positioning statements should be built on: A Points of differentiation (B) Short-term promotions (C) Category points of
Positioning statements should be built on: A Points of differentiation (B) Short-term promotions (C) Category points of parity (D) The features the marketer thinks are most important
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