Critique This Sales Dialogue Charlotte Graham, a sales representative for No Fat Drinks, is calling on David Good Genera

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Critique This Sales Dialogue
Charlotte Graham, a sales representative for No Fat Drinks, is
calling on David Good General Manager for Derrell Supermarkets.
Grahams' purpose is to try and get Good to start stocking their new
line of herbal drinks. Read through their interaction.
CG: How are your new stores doing? Has the
slowdown affected you?
DG: Well, some are doing okay but overall
business seems to be slow. In fact, just this morning I was with
the President and...
CG: That is the reason I am here. I wanted to
introduce you to our new line of herbal drinks. With summer around
the corner, I think these can certainly give a boost to your
beverage sales. Have you tried the product? You were at the
trade-show last month weren't you?
DG: Yes, I was, but only for the first day
and then I had to come back because of an emergency...
CG: Well, since you did not try it let me
offer you a couple of samples. Try one right now and tell me what
you think?
DG: reaches out for the bottle
CG: This line has been extremely successful
in Toronto, particularly in the high-income areas. We find that
with people taking on to natural health foods and herbal medicines
in a big way these herbal drinks should have a great response. I
personally love them. In fact even my kids are drinking them.
DG: What are the margins?
CG: Solid 25% discount on the bulk packs and
more than 35% on the refrigerated units. That is what you will sell
initially. I'll give you merchandising support for the first two
weekends, and if you order all six flavours I'll give you some
advertising support as well.
DG: Is there any data from Toronto that I
could look at? I mean, which are the popular flavours...
CG: Try it David, all of them are fantastic.
If you place your order today I can have these in by Friday and off
we go.
DG: Are you carrying any brochures?
CG: Yes, as many as you want. I will get you
a trial pack for your colleagues as well. I know they will love
it.
DG: Well, leave it with me and I'll call you
back.
1) Do you think Charlotte is communicating effectively? What are
the specific weaknesses in this transaction?
Its Humble request please answer different answer from
others.