Page 1 of 1
Experimentation Case Study Questions 1. The field experiment reduced Nocturnal's advertising budget, but the field exper
Posted: Mon May 30, 2022 5:43 pm
by answerhappygod
- Experimentation Case Study Questions 1 The Field Experiment Reduced Nocturnal S Advertising Budget But The Field Exper 1 (33.48 KiB) Viewed 15 times
Experimentation Case Study
Questions 1. The field experiment reduced Nocturnal's advertising budget, but the field experiment could have been designed to maintain overall advertising levels. Design a field experiment to test return on ad spending without reducing total ad budget. To simplify your task, design the field experiment to test only two ad channels-Google Prospecting and Facebook Prospecting.