Experimentation Case Study Questions 1. The field experiment reduced Nocturnal's advertising budget, but the field exper
-
- Site Admin
- Posts: 899603
- Joined: Mon Aug 02, 2021 8:13 am
Experimentation Case Study Questions 1. The field experiment reduced Nocturnal's advertising budget, but the field exper
Questions 1. The field experiment reduced Nocturnal's advertising budget, but the field experiment could have been designed to maintain overall advertising levels. Design a field experiment to test return on ad spending without reducing total ad budget. To simplify your task, design the field experiment to test only two ad channels-Google Prospecting and Facebook Prospecting.
Experimentation Case Study