Explain how your Customer Journey Experience with a specific
Brand (From Awareness toward Advocacy) has been shaped by your
impression of the brand’s unique selling proposition and why it
resonates with you. Then identify several points of contact with
the brand and the impression those interactions have made, positive
or negative. Explain impressions in 350-500 words.
Try to truly analyze your journey with this brand and explain
its dynamics - the how and why of the impact from the way the brand
captured your attention to the immediate impression it made to the
evolution of your perception about the brand. Make sense of the
experience rather than simply superficially describing the steps in
the process
Explain how your Customer Journey Experience with a specific Brand (From Awareness toward Advocacy) has been shaped by y
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