Scenario: Mr, Su Shi, a Japanese executive of the snack food industry wants to diversify the product portfolio of its co

[answerhappygod]

Scenario: Mr, Su Shi, a Japanese executive of the snack food
industry wants to diversify the product portfolio of its company in
Italy, and compete with the popular “pizzeta” snack. The board
decides to study the proposal (extending Japanese snacks product
portfolio in Italy) utilising an external counsellor (Miss Pia
Zetta, Italian) specialised in market analysis. The Japanese snack
company that commercialises Japanese snacks in Italy, wants to
launch new products in Italy to compete in Italy against
-pizzetas-. Miss Pia says NO GO. However, the Japanese boards says
GO. Conflict appears. Her output is: NO GO (she recommends not
launching Japanese snacks). However, the Japanese board decides to
GO, and needs to prepare a plan to face conflict generated with
some Japanese and non Japanese board members, and a plan to teach
an eventual new sales team to launch the new line of products.
Useful case information: • Organoleptics need fine-tuning. • There
is little brand awareness in Europe. • Productivity surplus in
Japan searches new markets. • 65% of shareholders are Nippon. 80%
are men. 1. Apply learnings of the topics taught in class, i.e.,
cultural patterns, time management, comm. barriers, conflict
situation techniques, effective communication, dealing with
conflict, suitability to apply development methods to readdress the
situation (coaching, mentoring, team building strategies), etc.