In this assignment, you will review Case Study #12: SpaceX. This
case describes Elon Musk’s unique approach to strategy when
creating SpaceX. Think about the types of strategies from chapters
5 and 6 that Elon Musk utilized. Instructions: You will need to
review the case study in your textbook, then answer the following
questions utilizing topics covered in previous chapters.
• What were Elon Musk’s motives for creating SpaceX? How do
these motives influence the kinds of decisions he made in creating
the firm?
• Thinking about Musk’s prior experiences, capabilities, and
motives, what do you think are his strengths and weaknesses in
creating SpaceX?
• What did SpaceX do differently from other space companies?
• Discuss whether you believe the incumbent space companies will
adopt elements of SpaceX’s model (be specific about which). Do you
think the incumbents will survive? Do you believe Jeff Bezos’s Blue
Origin is a significant threat?
In this assignment, you will review Case Study #12: SpaceX. This case describes Elon Musk’s unique approach to strategy
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