QUESTION 16 Folkways manufacturers dolls with traditional dress from different areas of the Middle East. Since the compa

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QUESTION 16 Folkways manufacturers dolls with traditional dress from different areas of the Middle East. Since the company was founded 5 years ago, it has sourced the dolls' clothing from a small, family-owned tailoring company. Recently, the company was acquired by a larger clothing manufacturer and the prices for their doll clothes have tripled. What strategy might Folkways consider to avoid these increased costs? 0.5 marks) Forward Integration Backward Integration Horizontal Integration Market Penetration Market Development Product Development Unrelated Diversification Divestiture Innovation
QUESTION 15 Watson Industries is a multinational conglomerate that owns companies in industries ranging from supermarkets to optics. Most of its companies are doing well. A few are not. Recently, an ice cream company in a neighboring country was offered for sale. This would offer Watson the opportunity to expand its frozen dessert business into another country (market development). However, Watson's debt load at the moment is too high for it to borrow money. What strategy should it follow to find the funds to buy the ice cream company? Forward Integration Backward Integration Horizontal Integration Market Penetration Market Development Product Development Unrelated Diversification Divestiture Innovation
QUESTION 17 Pharmaco, a drug company, introduced a new ointment called Heat to the market a year ago. It is formulated to alleviate arthritis pain. Its target market is men and women over 50 with age-related aches and pains. This is a huge population but Heat is not selling well. What strategy might Pharmaco follow to increase its sales? Forward Integration Backward Integration Horizontal Integration Market Penetration Market Development Product Development Unrelated Diversification Divestiture Innovation