QUESTION 17 Pharmaco, a drug company, introduced a new ointment called Heat to the market a year ago. It is formulated t

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QUESTION 17 Pharmaco, a drug company, introduced a new ointment called Heat to the market a year ago. It is formulated t

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QUESTION 17
Pharmaco, a drug company, introduced a new ointment called Heat to
the market a year ago. It is formulated to alleviate arthritis
pain. Its target market is men and women over 50 with age-related
aches and pains. This is a huge population but Heat is not selling
well. What strategy might Pharmaco follow to increase its
sales?
Forward Integration Backward Integration
Horizontal Integration
Market Penetration
Market Development
Product Development
Unrelated Diversification
Divestiture
Innovation
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