ASSIGNMENT DETAILS: Select a product that you have recently purchased for personal use. The items should have been purc

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ASSIGNMENT DETAILS:
Select a product that you have recently purchased for personal
use. The items should have been purchased in the last 3
months. It can be any product from a beverage or food item, a
household or apparel item or a large purchase such as a vehicle.
The only item that cannot be selected is a laptop or mobile
phone/device.
Answers will be graded based on your understanding of the
marketing theory, your ability to creatively apply the theory and
your written report. There are no right or wrong answers with
respect to specific perspectives on analysis. Please be
sure to focus your answers on the questions asked. Be clear
specific and concise. This report does not ask you to explain
theories.
The product I choose Oreo Cookies
Answer the following Questions:
1.2) Describe the item in your own
words: What is it, what does it do? (4 marks)
1.3) Why did you purchase this item?
What was your use/need? (4 marks)
1.4) Where did you purchase the item?
Why? (2 marks)
1.5) Provide 2 Pictures of item (2
marks) (You may copy and paste pictures to the Assignment,
provide link to web-based images and/or attach or email images to
the assignment):
a) Picture of actual product
b) Picture of product packaging
1.6) Provide the Purchase Date, and
Price (2 marks)
2.1) List 2
Competitive Items that you might have
purchased instead of this item. Describe the items and note the 4ps
for each. (Competitive items are items that are similar in use and
product features but differ in Marketing Mix details – 4p’s).
For example, if you purchased a
2-door compact vehicle, a competitive item would be a vehicle
similar in size or if you purchased a chocolate bar, a competitive
item would be another chocolate bar.
2.2) Why did you select the item you
purchased instead of the other 2 options?
2.3) What part of the Marketing Mix
offered the advantage that you caused you to purchase the item
instead of the Competitive Item? Price, Product,
Promotion or Place?
Approximately 250 words, one page double
spaced)
3.1) List 2
Alternative/Substitute Items that you
might have purchased instead of this item and note the 4ps for
each. (Alternative items are items that differ in product details
but solve the same use case/need).
For example, if you purchased a
2-door compact vehicle, an alternative/substitute
item might be a Motorized Scooter or Bike if your use
case/need is for transportation of 1 person. If your purchase was a
chocolate bar, an alternative item might be a candy snack if your
use case/need is for a sweet treat.
3.2) Why did you select the item you
purchased instead of the other 2 options?
3.3) What part of the Marketing Mix
offered the advantage that you caused you to purchase the item
instead of the Alternative item? Price, Product, Promotion
or Place?
4.1) Now that you have reflected on
both the Marketing Mix of the item and its competitive advantage,
describe who you think might be the Target Customer for your
product. Provide 4 reasons why you think this might be the
target audience based each of the 4ps: Product, Price, Promotion,
Place.