in a high technology organization facing a strategic choice between offering customized high-cost products with high cus

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in a high technology organization facing a strategic choice
between offering customized high-cost products with high
custom-engineering content and standardized lower cost products
that are sold at higher volume. If senior management does not
clearly spell out a reliable view of the organization’s position on
these issues there will always be some issues between the sales ,
design, engineering and manufacturing functions.
(consistency)