Mecca (the Australian beauty outlet) is looking to expand their business to the Indonesian marketplace. (a) Discuss your
Posted: Mon May 30, 2022 4:14 pm
Mecca (the Australian beauty outlet) is looking to expand
their business to the Indonesian marketplace.
(a) Discuss your recommendations for the two marketing-mix
variables (4Ps), product and price, for the target market within
Indonesia; Characteristics and peculiarities of Indonesia as the
target market – such as the overall market size, key segments,
local rules, traditions and relevant laws etc.
(b) State your position regarding the extent of 'standardisation'
of marketing mix in Indonesia
their business to the Indonesian marketplace.
(a) Discuss your recommendations for the two marketing-mix
variables (4Ps), product and price, for the target market within
Indonesia; Characteristics and peculiarities of Indonesia as the
target market – such as the overall market size, key segments,
local rules, traditions and relevant laws etc.
(b) State your position regarding the extent of 'standardisation'
of marketing mix in Indonesia