Mecca (the Australian beauty outlet) is looking to expand their business to the Indonesian marketplace. (a) Discuss your

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answerhappygod
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Mecca (the Australian beauty outlet) is looking to expand their business to the Indonesian marketplace. (a) Discuss your

Post by answerhappygod »

Mecca (the Australian beauty outlet) is looking to expand
their business to the Indonesian marketplace.
(a) Discuss your recommendations for the two marketing-mix
variables (4Ps), product and price, for the target market within
Indonesia; Characteristics and peculiarities of Indonesia as the
target market – such as the overall market size, key segments,
local rules, traditions and relevant laws etc.
(b) State your position regarding the extent of 'standardisation'
of marketing mix in Indonesia
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