Page 1 of 1

The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be kep

Posted: Mon May 30, 2022 3:36 pm
by answerhappygod
The process of deciding which markets to invest in and pursuing
is market selection. One of the major criteria to be kept in mind
while doing a market selection is the growth potential of the
market that is what is the potential for a company’s revenue
to grow by investing in a particular market. Market Selection
is very critical in the financial sector and involves Segmentation,
Targeting and Positioning. Discuss this statement and indicate
their interrelationships among the constructs.