The process of deciding which markets to invest in and pursuing
is market selection. One of the major criteria to be kept in mind
while doing a market selection is the growth potential of the
market that is what is the potential for a company’s revenue
to grow by investing in a particular market. Market Selection
is very critical in the financial sector and involves Segmentation,
Targeting and Positioning. Discuss this statement and indicate
their interrelationships among the constructs.
The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be kep
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