- Case Study Now The Best Selling Cigarette Brand In The World Marlboro Was Once Almost Bankrupt In The 1950s Which In 1 (33.2 KiB) Viewed 23 times
which included their low ad spends due to advertising limits in those times and the public's growing
health concern. Their sales began to drop quickly and something had to be done, especially to help build
their brand equity to last decades to come. As a result of the government restricting cigarette adverts, they decided to sponsor some other brands
that could have fewer restrictions. This helped solve their advertising issues a bit, but that was not
enough. A decision was then made to move their distribution to nightclubs. This helped take their
product directly to their target customers. Finally, they allowed their name to be used by a clothing brand, a move that helped grow both the cloth
and cigarette brands.
These deliberate and well-thought-out plans have fortified Marlboro's brand equity and have ensured
high product sales.
1-write about the Brand Extension it was appropriate or not, and according to your answer, if it is appropriate, write the advantages, and if it is not, write the disadvantages
ro horo PA tot -35 Marlboro Now the best-selling cigarette brand in the world, Marlboro was once almost bankrupt. In the 1950s, which included their low ad spends due to advertising limits in those times and the public's growing health concern. Their sales began to drop quickly and something had to be done, especially to help build their brand equity to last decades to come. As a result of the government restricting cigarette adverts, they decided to sponsor some other brands that could have fewer restrictions. This helped solve their advertising issues a bit, but that was not enough. A decision was then made to move their distribution to nightclubs. This helped take their product directly to their target customers. To solve the issue of the growing health concerns, Marlboro created electronically heated cigarettes for smokers with health concerns. This created a new set of customers and expanded association. Finally, they allowed their name to be used by a clothing brand, a move that helped grow both the cloth and cigarette brands. These deliberate and well-thought-out plans have fortified Marlboro's brand equity and have ensured high product sales