1. The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be

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1. The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be

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1. The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be kept in mind while doing a market selection is the growth potential of the market that is what is the potential for a company’s revenue to grow by investing in a particular market. Market Selection is very critical in the financial sector and involves Segmentation, Targeting and Positioning. Discuss this statement and indicate their interrelationships among the constructs.
This course is Marketing of Financial Services
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