Weiss, N., Schreieck, M., Wiesche, M., & Krcmar, H. (2021). From Product to Platform: How can BMW compete with Platform

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Weiss, N., Schreieck, M., Wiesche, M., & Krcmar, H. (2021). From Product to Platform: How can BMW compete with Platform

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Weiss, N., Schreieck, M., Wiesche, M., & Krcmar, H.
(2021). From Product to Platform: How can BMW compete with Platform
Giants? Journal of Information Technology Teaching Cases, 11(2),
90–100.
This is the case
1. Mention and discuss the factors that drove BMW to introduce
the infotainment system. In your opinion, do you think the
technology BMW introduced would give it a competitive advantage?
Why or why not?
2. The case mentions the phrase “digital platform” what is a
digital platform in this case?
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