TASK Review the 99 Pancakes story on Page 2 and complete the following TASK. Identify 3 different features of this entre

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Task Review The 99 Pancakes Story On Page 2 And Complete The Following Task Identify 3 Different Features Of This Entre 1 (75.05 KiB) Viewed 12 times

Task Review The 99 Pancakes Story On Page 2 And Complete The Following Task Identify 3 Different Features Of This Entre 2 (92.4 KiB) Viewed 12 times

Task Review The 99 Pancakes Story On Page 2 And Complete The Following Task Identify 3 Different Features Of This Entre 3 (92.4 KiB) Viewed 12 times

TASK Review the 99 Pancakes story on Page 2 and complete the following TASK. Identify 3 different features of this entrepreneur's entrepreneurial journey that connect to different concepts which have been addressed in the course text and in our 4 sessions to date. ➤ For EACH feature: I. Identify the feature; [1 point] II. Name the concept and in your own words (i.e. don't simply copy text content) explain the concept; [4 points] III. Explain how the concept you have identified is reflected in Mr. Shah's entrepreneurial initiative. [5 points] REMEMBER - your task is to demonstrate that you are able to discuss and apply course materials in your own words in the context of this specific business. Generic discussions have little value. [Total point value is 3 x 10 = 30 points] Grading - Grades will be awarded based on the following elements: ➤ Responsiveness to the TASK questions. Logic and depth of your connections. > The quality of your application of course content to the material provided. Guidelines for your submission: Generic discussions and a simple regurgitation of text book materials have no grade value. Your goal is to demonstrate that you are able to apply the course materials to a real-world scenario. Your submission should not exceed 3 pages (1 page = standard margins, single spaced, 12 point font). ➤ Please submit your work as a Word file in the Mid Term Assignment drop box provided in Canvas. NOTE: This drop box will not be available until 4:15. > The first page of your submission must include your name and Student ID and the statement that "this submission is entirely my own work product". A separate cover page is NOT required.
Desserts like cakes, pastries, doughnuts, waffles, etc, may have a new competition -flavoured pancakes! And Mumbai-based brand 99 Pancakes, founded by Vikesh Shah, proved that India is ready to explore this relatively new entrant in the market. At 18, when Vikesh Shah started working at a small cake shop in Mumbai just to earn some extra bucks, never did he imagine that his experience would lead to something big. He worked hard at the store, earning Rs 700 a month, and rising to the ranks of a manager in just two years. Soon after, he quit, and started his own corporate catering venture and another food- related business. In 2007, he started his first physical store, a bakery called The Happiness Deli in Mumbai, so that his desserts could reach a wider audience. A keen observer of trends and cultures, Vikesh had noticed during his travels to Europe that pancakes, with its various toppings and flavours, were a staple, and consumed mainly as a breakfast meal. With the increasing popularity of pastries and English desserts in India, he felt like there was a huge market lying untapped for pancakes. Get connected to 99 Pancakes "I was confident that introducing pancakes as a dessert in India will work because 20 years in the industry had given me enough knowledge about the taste buds of the Indian subcontinent, and more insights into the market," he says. This is how the idea to start a pancake quick service restaurant (QSR) chain in India germinated. Capturing the mass market Vikesh says he knew that unlike in the west, India will not take to pancakes for breakfast, at least as a staple. "People are more than happy with idlis and vada paos." So, he decided to "Indianise" the product. And according to him, achieving this was very simple as all he had to do was add Nutella or chocolate to the pancakes. Get connected to 99 Pancakes "No matter how much Indians talk about organic foods, diets, etc, everyone has a cheat day wherein they want chocolate, ice cream or something buttery and spicy. The Indian taste buds revolve around these three to four features," he notes. Vikesh launched the first outlet of his pancake specialty store in Mumbai's Kala Ghoda in 2017. It started selling pancakes for Rs 99, thus the name - 99 Pancakes. "I am not a marketing person at all. In fact, when we started out, we did not even have a Facebook page," says Vikesh. By the end of the first year, it managed to scale up to three outlets.