1. Introduction On a cold and breezy evening of December 2017, Jeevan Saldanha, CEO and owner of Spectrum Industries, wa

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1 Introduction On A Cold And Breezy Evening Of December 2017 Jeevan Saldanha Ceo And Owner Of Spectrum Industries Wa 1 (146.98 KiB) Viewed 13 times

1. Introduction On a cold and breezy evening of December 2017, Jeevan Saldanha, CEO and owner of Spectrum Industries, was contemplating on his entrepreneurial journey, which began in 1993 when he set up his manufacturing facility a Mangalore in Coastal Karnataka, India. Incepted as a small propriety concern, the initial focus was to design and manufacture in-house colour sorting machinery for coffee seeds. He was satisfied with the way business had grown over the period (see Exhibits 1A and 1B) as his machinery enjoyed a good reputation in the market due to their high quality and superior performance. However, the entry of Chinese players in the Indian market had upped the competition ante, prompting Jeevan to consider expanding into foreign shores. Jeevan was confident that the high-quality of his products would help him beat the competition posed by Chinese firms and other international players. This said, Jeevan had to identify which countries he could enter and also devise a strategy to make a successful entry. He had worked hard to succeed and knew that he had to choose his options wisely to take his business to new heights. Exhibit 1A: Sales data of Spectrum Industries (1994 to 2017) (INR Million) Average Sales revenue (yearly) (INR Million) 350 300 300 250 220 200 150 105 100 50 2000-2005 2005-2010 2010-2017 Source: Company Records INR Million 0 1994-2000 Year Provided for use on undergraduate progr This document is provided as part of Undergraduate Case Teaching Licence