1.The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be k

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1.The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be kept in mind while doing a market selection is the growth potential of the market that is what is the potential for a company’s revenue to grow by investing in a particular market. Market Selection is very critical in the financial sector and involves Segmentation, Targeting and Positioning. Discuss this statement and indicate their interrelationships among the constructs.
1.The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be kept in mind while doing a market selection is the growth potential of the market that is what is the potential for a company’s revenue to grow by investing in a particular market. Market Selection is very critical in the financial sector and involves Segmentation, Targeting and Positioning. Discuss this statement and indicate their interrelationships among the constructs.
2. Strategic marketing is a management process that involves the development of marketing plans, their careful implementation, and evaluation of their results and then the adjustment and fine tuning of the entire package. Strategic marketing process begin with the critically important task of marketing planning, discuss extensively the four key steps in marketing planning;Where are we now?Where do we want to go?How are we going to get there?How do we know when we have arrived?this course is marketing of financial services
2. Strategic marketing is a management process that involves the development of marketing plans, their careful implementation, and evaluation of their results and then the adjustment and fine tuning of the entire package. Strategic marketing process begin with the critically important task of marketing planning, discuss extensively the four key steps in marketing planning;
Where are we now?
Where do we want to go?
How are we going to get there?
How do we know when we have arrived?
this course is marketing of financial services