. The process of deciding which markets to invest in and
pursuing is market selection. One of the major criteria to be kept
in mind while doing a market selection is the growth potential of
the market that is what is the potential for a company’s revenue to
grow by investing in a particular market. Market Selection is very
critical in the financial sector and involves Segmentation,
Targeting and Positioning. Discuss this statement and indicate
their interrelationships among the constructs.
. The process of deciding which markets to invest in and pursuing is market selection. One of the major criteria to be k
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