Essay Questions: Read the following scenario then answer two of the related questions below: A fast-food hamburger chain

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Essay Questions Read The Following Scenario Then Answer Two Of The Related Questions Below A Fast Food Hamburger Chain 1 (29.53 KiB) Viewed 25 times

Essay Questions: Read the following scenario then answer two of the related questions below: A fast-food hamburger chain offers tasty but unhealthy food that may be hurting consumer health. The hamburgers have a high fat content, and its restaurants promote fries and pies, two products high in fat and starch. The meals are wrapped in convenient non-biodegradable packaging, which pollutes the environment and leads to much waste. Such unethical practices caused consumer protection organizations and environmental groups to expose this fast-food chain's unrestrained business behavior on social media by revealing how its focused solely on making profits while hurting both the consumer's and society's well-being. In consequence, this fast-food chain took a major reputation hit and suffered a loss in credibility leading to a rapid decline in sales Being caught in the middle of this crisis, top management expects you as their public relations professional to help them deal with this complex situation: Choose TWO of the following questions then answer both sections A&B: (10 points each). 1) A. Explain how you can use John Marston model to help this fast-food chain gain favorable public opinion. (5 points) B. Explain how you can be the corporate conscience for this chain. (5 points) 2) A. Write an advertising slogan or a few sentences that constitute an ad message that would create a wedge of doubt among consumers and special interest groups namely environmental groups and consumer protection organizations. (5 points) B. How can you apply the concentric-circle theory and the two-way symmetric them public relations communications to best communicate with consumers? (5 points) 3) A. How can you use Maslow's hierarchy of needs theory to motivate attitude chver among consumers? (5 points) B. How can you use Maslow's the elaboration likelihood model to motivate attit change among consumers? (5 points)