Question A16 (a) Identify and explain, with the use of examples, the key characteristics of services. (b) Evaluate the n
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Question A16 (a) Identify and explain, with the use of examples, the key characteristics of services. (b) Evaluate the n
Question A16 (a) Identify and explain, with the use of examples, the key characteristics of services. (b) Evaluate the need for the additional 3P's of the extended services marketing mix in overcoming aspects of the key characteristics of services. Use examples to help support your answer. [10] [10]