Griff has noticed that his best-performing keywords has started to see an increased CPC, despite no changes on his part.

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answerhappygod
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Griff has noticed that his best-performing keywords has started to see an increased CPC, despite no changes on his part.

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Griff has noticed that his best-performing keywords has started to see an increased CPC, despite no changes on his part. What is the most likely reason for this?
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