1) A Coca-Cola booth at spring break on South Padre Island is an example of which type of marketing? A) Sponsorship B) E

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1 A Coca Cola Booth At Spring Break On South Padre Island Is An Example Of Which Type Of Marketing A Sponsorship B E 1 (65.23 KiB) Viewed 10 times

1) A Coca-Cola booth at spring break on South Padre Island is an example of which type of marketing? A) Sponsorship B) Event C) Specialty D) Cross-promotion Answer: 2) The first step in developing a sponsorship or event marketing program is to: A) define the company's target audience. B) define the company's customer profile. C) determine the communication objective. D) choose the event. Answer: 3) When planning a sponsorship or event marketing program, after the marketing group decides on the objective, the next step would be to: A) plan a method of tracking the results. B) advertise the event. C) promote the event to the firm's customers and employees, D) match the event with the firm's customers, vendors, and employees. Answer: 4) When planning a sponsorship or event marketing program, after the marketing team matches the event with the company's customers, vendors, or employees, the next step would be to: A) promote the sponsorship or event. B) differentiate the sponsorship or event. C) create objectives. D) track results. Answer: 5) When planning a sponsorship or event marketing program, after the marketing team establishes promotions of the event or sponsorship, the next step would be to: A) create objectives. B) identify key publics. C) include the company in all brochures and advertising. D) monitor the event. Answer: