1) In a trade show, a buyer browsing and trying to learn about products from a series of competitors is a(n): A) educati

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1 In A Trade Show A Buyer Browsing And Trying To Learn About Products From A Series Of Competitors Is A N A Educati 1 (48.04 KiB) Viewed 14 times

1) In a trade show, a buyer browsing and trying to learn about products from a series of competitors is a(n): A) education seeker B) reinforcement socker C) solution seeker D) power buyer. Answer: 2) In a trade show, a buyer who is trying to solve a specific problem with a product choice is an): A) information seeker. B) reinforcement seeker. C) solution seeker D) education seeker Answer: 3) At a trade show, manufacturers should not pursue which type of buyer group because they are not interested in buying and would take up too much of the vendor's time? A) Solution seekers B) Buying teams C) Education seekers D) Reinforcement seekers Answer: 4) At a trade show, the most difficult buyer group for manufacturers to identify would be which type, because they do not want to be identified, yet are a very important group in terms of ability to make purchase decisions? A) Solution seekers B) Buying teams C) Power buyers D) Reinforcement seekers Answer: 5) Several differences exist when international companies attend trade shows. These differences include cach of the following except international attendees A) tend to be senior executives with authority to make purchases. B) want a follow-up after the trade show by a senior executive C) spend more time at each exhibitor's booth. D) tend to make purchase decisions during the trade show. Answer: