Q2 The followings are steps to help select the right MEH to test, except: A : All the options are relevant to help selec

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Q2 The followings are steps to help select the right MEH to
test, except:
A : All the options are relevant to help select the right MEH to
test
B: Identify a small, representative sample to test their market
engagement behaviour
C: Test the customer’s biggest possible reason(s) not to adopt
your innovation
D: Consider an appropriate situation/context of the innovation
adoption in the entire consumer’s purchase journey
Q3 Innovations on areas that involve complex, sustained effort
and/or self-improvement are prone to bias. Four types of those
biases have been identified. One of those is Dunning-Kruger effect,
which is:
A: A tendency to not be able to recognise own level of
incompetence/ignorance
B: A tendency to consider self as “self” or above average in
reaping benefits
C: A tendency to overestimate that objects will enable positive
outcomes/prevent negative outcomes
D: A tendency to respond based on social expectation
Q4 The mechanical turk pretotyping is:
A: Using humans to secretly simulate the process/machine that
was supposed to deliver the benefit
B: Creating a barely working version of the product that only
provides the benefits in an unpolished way
C: Putting up a fake ‘entry point’ for your offering to test how
many people will knock on the door
D: Creating a fake and/or not working version for internal user
testing