Covid-19 looks like a “bend but won’t break crisis” for
globalization. International flows are
plummeting, but globalization — and opposition to globalization —
will continue to present business
opportunities and challenges. Careful attention to the drivers of
globalization’s future can help
companies navigate through and even profit from globalization’s
turbulence. A volatile world
of partially connected national economies expands possibilities for
global strategy even as it
complicates the management of multinational firms. Now is the time
for global corporations to show
their value by harnessing the best of the world’s capabilities to
end the pandemic and bolster the
recovery.
Critically discuss the drivers of globalisation that were most
affected by the Covid-19 crisis.25 Marks
Covid-19 looks like a “bend but won’t break crisis” for globalization. International flows are plummeting, but globaliza
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