Read the following and answer in the given context. Two-wheeler industry in India is steadily moving from a discretionar

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Read The Following And Answer In The Given Context Two Wheeler Industry In India Is Steadily Moving From A Discretionar 1 (276.57 KiB) Viewed 67 times

Read the following and answer in the given context. Two-wheeler industry in India is steadily moving from a discretionary purchase to an essential purchase. Better quality, durability, higher fuel efficiency, new styling, features in conjunction with availability of finance have been the primary drivers of increased sales. Two-wheeler manufacturers in India produce different models for different economic groups. Till few years ago the market was dominated by scooter segment, but scenario changed, and motorcycles took the edge. TVS group, a major player in two-wheeler market, was established in 1911 and now commands a strong presence in manufacturing of two-wheelers, auto components etc. apart from other businesses. Although, with increased affordability among Indian consumers and penetration level of 50 vehicles per 1000 people, India is way behind Thailand, Malaysia etc., TVS sees a high growth opportunity in two-wheeler market. TVS Star has established itself as a strong brand in the economy segment. TVS Apache struck a chord with the younger generation and has become a well-known brand in the segment. Both segments are important for TVS and with stiff competition existing, it wants to conduct research to grow further. Make a research plan elaborating the steps.