Nation's Enterprise is a rural hotel located in an area of Porus, in Havana. It is an establishment that has been operat

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Nation S Enterprise Is A Rural Hotel Located In An Area Of Porus In Havana It Is An Establishment That Has Been Operat 1 (89.16 KiB) Viewed 29 times

Nation's Enterprise is a rural hotel located in an area of Porus, in Havana. It is an establishment that has been operative for more than forty years. It started as a small rural lodge with five rooms that offered its clients the possibility of participating in activities such as caring for and tilling the land, picking fruit and vegetables, taking care of animals, etc. Today it has a total of fifty rooms and, in addition to still offering these activities, it has a department dedicated to the organisation of hikes and leisure activities. It also has a breakfast, lunch and dinner service for customers who do not stay at the hotel, and a spa area. In addition to being an establishment with many years in business, it has an extensive client portfolio that increases every year. The type of clients they receive is very varied: families with children, couples, retired people and groups of friends. To be able to offer its clients a completely personalised service according to their tastes and interests, Nation's Enterprise wants to know in detail their current client portfolio, so they must carry out a thorough analysis of the information they have about them, compiled over forty years. We must take into account not only the data that the establishment has been collecting but the data and information that we can obtain today through social networks. In addition to the website, Nation's Enterprise has profiles on social networks such as Facebook and Instagram. To analyse the data, they come to you for help and advice. 1. Justify if it would be beneficial or not for Nation's Enterprise to carry out a Big Data project. For this, take into account the characteristics and particularities of big data, as well as the benefits that it would bring. Also, discuss whether it would be good to use Business Intelligence. 2. The main goal for the owners of Nation's Enterprise is to know their current client portfolio to be able to offer them personalised service. What kind of data would be necessary for this? Accurately, within each typology, what data would you analyse? 3. Based on the data that you consider necessary to analyse, establish a series of goals to achieve. 4. What type of database would you use to store the information you want to analyse? Justify your answer. 5. Adopting a more business and marketing vision, propose some changes or activities that you would carry out after knowing your clients to offer a service as personalised and individualised as possible. All this with the launch of a big data project that allows you to know first-hand how your customers are