- Experian Marketing Services Is A Global Provider Of Marketing Research It Helps Organizations Intelligently Interact Wi 1 (216.23 KiB) Viewed 99 times
be
Multiple Choice
reliable, repeatable, and statistically relevant.
repeatable.
affordable.
reliable.
2. Experian’s marketing research would be considered
Multiple Choice
secondary and causal.
primary and descriptive.
secondary and quantitative.
primary and causal.
3. By having such a large sample size, Experian hopes to
achieve a sample that _______Blank of the overall
population.
Multiple Choice
somewhat looks like
is statistically representative
“feels like”
4. The data collected by HitWise can be very valuable for
making
Multiple Choice
content choices.
partnerships.
channel selection decisions.
All of the answers are correct.
5. “Qualifying” a member of the sample ensures that the
sample as a whole
Multiple Choice
only reflects certain demographic groups.
stays representative of the population and isn’t otherwise
skewed.
takes more time to reach and costs more.
stays small and manageable.
Experian Marketing Services is a global provider of marketing research. It helps organizations intelligently interact with today's dynamic, empowered, and hyperconnected consumers. By coordinating seamless and intelligent interactions across all channels, marketers are able to precisely plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy, and maximize profits. Marketing research is the act of collecting, interpreting, and reporting information concerning a clearly defined marketing problem. When done properly, marketing research helps companies understand and satisfy the needs and wants of customers. Marketing research has become more important, and more complicated, as markets continue to become globalized and product life cycles become shorter. In such a climate, companies need accurate information to reduce risk and make good decisions. This quest for information compels companies to spend billions of dollars each year on marketing research. This activity is important because marketing managers need to be aware of changes in the external environment that may represent new opportunities or threats for the organization. In particular, marketing managers need to be able to recognize and understand shifts in consumer attitudes and preferences in order to develop new marketing strategies that are well adapted to changing conditions. Effective market research can enable marketing managers to identify and understand changing conditions and determine how effective potential marketing strategies under consideration might be. The goal of this activity is for you to demonstrate an understanding of the market research process and different sources of information relevant to marketing by considering the application of concepts related to both in the context of a company-specific example. Marketers are usually the ones entrusted with scanning the environment for changes that might affect the organization. As a result, creating procedures that collect, analyze, and access relevant information is a critical part of marketing management. Staying connected to the business environment is no longer optional. Success is based, in part, on both the quality and quantity of information available to management. As a result, most companies engage in collecting, analyzing, and storing data from the macro environment on a continuous basis known as marketing intelligence.