Take any B to B Marketing company that is considering entry into a new market. 1) Explain the market and segments the co

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Take any B to B Marketing company that is considering
entry into a new market.
1) Explain the market and segments the company can
target.
2) Assess the various competitive advantages the company
possesses that will enable it to penetrate the
market.
3) Elaborate in detail the steps that the company should
take for strategic planning and for determining and
positioning its marketing mix.
Answers to these three questions should be specific to the B to
B Marketing company, the market and the segment that has
been selected. Do not write general answers. You are required
to assess, critique, analyze the situation, apply the
concepts studied in the course, and give recommendations particular
to the company and its strategy. You can use flow diagrams,
charts or tables in your answers.Â