Based on the case information, how was Crocs able to breathe
life back into the brand?
Group of answer choices
Generate massive publicity by having Usain Bolt run in a pair of
clog shoes.
For every shoe sale, donate $1 to a crocodile wildlife
sanctuary.
Emphasise the ergonomics of the shoe design.
Target members of generation X with the slogan “comfort for the
rest of your days”.
Position the old clog shoe to center stage and redefine what it
represents.
Based on the case information, how was Crocs able to breathe life back into the brand? Group of answer choices Generate
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